Mama Shelter Dubai. Photo credit: Franklin Azzi Architecture. Mama Shelter Dubai. Photo credit: Franklin Azzi Architecture.

Mama Shelter is launching in the Middle East with a new property located in Dubai's downtown Business Bay expected to open in 2020, a statement from AccorHotels said.

In April, Hotelier Middle East had previously revealed the announcement of the brand's Middle East debut in Dubai by AccorHotels MD and COO for the Middle East and Africa, Olivier Granet, during the Arabian Hotel Investment Conference (AHIC) 2017. 

“We knew Dubai was the perfect destination for our eighth Mama Shelter property because the city embodies the Mama spirit with its bustling excitement and international appeal,” said Mama Shelter founder, Serge Trigano. “Mama Shelter Dubai will not just be a place for business meetings and fly-throughs, but a place to live, work, laugh, debate, celebrate, and at the end of the night, come home to Mama."

Khamas Group of Investment Companies chairman Bader Mohamed Yousuf Bukhamas said:“We are delighted to partner with an international operator such as AccorHotels for the launch of its iconic lifestyle brand Mama Shelter in the Middle East.”

Designed by Franklin Azzi Architecture, Mama Shelter Dubai will have 201 rooms and 80 residences.

“Mama will offer a unique tower to Dubai. A pure glass coat covering a wooden skin made by each rooms’ shutters,” the architect said in a statement. "The rooms are sanctuaries with the comforts of home coupled with all the needs of digital modernity, with spacious king size beds and high speed Wi-Fi. With 300 square metres of space set aside for collaboration, travellers will have room to gather, create or simply hang out."

The property will feature a mix of hotel rooms, as well as one bedroom and two bedroom residences with elements crafted interior designer Thierry Gaugain. Guests will be able to unwind at an all-day dining restaurant, a rooftop bar, lobby bar, café, volleyball court, basketball court and swimming pool. Mama Shelter be in proximity to landmarks in the Downtown Dubai area such as the Burj Khalifa and Dubai Mall. There will be an additional five-star hotel within the same tower.

Khamas Hospitality managing director Pawan Kachroo said, “This project is reflective of a shared vision to bring desired diversity and delight in the regional hospitality industry with fresh innovation. Through the Mama Shelter Dubai Business Bay, we intend to energise the industry with competitive experience driven offerings.”

The Trigano Family, co-founders of Club Med, created Mama Shelter eight years ago with an inaugural location in Paris. Since then the family has expanded Mama Shelter all over the world in Marseille, Lyon, Bordeaux, Los Angeles and Rio de Janeiro, with Prague to open in early 2018. 

In January 2017, AccorHotels announced the creation of its new Lifestyle division comprising of the Jo & Joe, Mama Shelter and 25h Hotels brands, headed by Cédric Gobilliard. 

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