Sheraton launches new spa concept
September 8th, 2010
A new spa concept called Shine for Sheraton will debut in new Sheraton Hotels and Resorts around the world, and as a new spa solution for existing properties.
Sheraton senior vice president Hoyt H. Harper II said: “Introducing the Shine spa experience across our portfolio on the heels of our US $6 billion revitalization effort will be an invaluable, welcome addition to the Sheraton guest experience."
The new spa brand was developed exclusively for Sheraton by parent company Starwood Hotels and Resorts Worldwide in-house spa team.
Research conducted by Starwood indicated that its guests value the quality of luxury but not "the pretense that often accompanies it", and as such, has developed the spa to offer guests an ‘upscale, approachable spa experience’.
"With this global roll-out, we plan to make spa a cornerstone of the Sheraton brand experience, one that guests will truly embrace as part of their lifestyle," Harper II explained.
In collaboration with Shine’s preferred product partner, Germaine De Capuccini, the spa offers five signature treatments which include a massage, facial, body treatment, manicure/pedicure, and a treatment for two.
The brand's signature new spa offering is currently available at select hotels in China, Vietnam, the Maldives and the Slovak Republic. The global roll out of Shine for Sheraton will continue with l2 openings scheduled over the next 15 months.