Belle Vue Hotels CEO Naji Alia. Belle Vue Hotels CEO Naji Alia.

Belle Vue Hotels has opened its first hotel in Dubai, a AED 250 million (US$68 million) shariah-compliant property in the Tecom area on Sheikh Zayed Road.

The Grand Belle Vue Hotel Apartments has been developed by Jordan-based Amlak Hotels and Tourism Investment Company, which launched its hotel management company in Amman, Jordan in 2000.

The Dubai hotel is the company’s second in the Middle East, with a third property planned for Dammam, Saudi Arabia.

Belle Vue Hotels CEO Naji Alia said: “Middle East tourism in general is seeing rapid growth, and the Dubai market still holds a lot of value for hospitality investment as an international commercial and tourism hub.

"Grand Belle Vue is introducing new standards in hospitality and customer service, and it is these services that set us apart from other hotels in Dubai."

The property features 274 suites include 42 two-bedroom Executive Suites, 70 one-bedroom Ambassador Suites and 162 studio Business Suites.

Leisure facilities include two swimming pools, two full-service spas and two fitness centres, while the signature restaurant Tayebat offers continental and oriental cuisine.