Fujairah is a popular destination for Dubai residents. (Photo by Roy Mattappallil) Fujairah is a popular destination for Dubai residents. (Photo by Roy Mattappallil)

A new tourism and archaeology authority is to be launched in Fujairah, UAE, with the aim of developing the eastern emirate’s tourism sector to the “highest standards”.

Fujairah Tourism and Archaeology Authority (FTAA) will also ensure its activities do not neglect the culture or community values of locals.

The body will “encourage, develop and regulate tourism in the emirate and devise tourism plan for the emirate guided by international recognised standards”, according to a report from the Emirates News Agency.

“The FTAA shall seek to develop tourism in the emirate on par with the highest standards and be compatible with local cultural, civilisation legacy and genuine community values, in order to carve a place for the emirate of Fujairah on the regional and world map of tourism,” stated the report.

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Supreme Council Member and Ruler of Fujairah HH Sheikh Hamad bin Mohammed Al Sharqi issued law no. 3 of 2009 in order to establish the FTAA.

The FTAA will have the authority to issue trading licences, monitor tourist activities within the emirate and the power to restore museums and archaeological sites, as well as organise tourism and heritage conferences and festivals.

The body will also be able to shut down tourist operators who are not legally entitled to practise tourist activities, or those whose licence has expired; the FTAA will have the power to fine those who fail to adhere to the rules between AED 20,000 (US $5450) and AED 100,000 (US $27,200).

Fujairah, which has a selection of four- and five-star hotels overlooking the Indian Ocean, is a popular weekend spot for Dubai locals and is keen to establish itself as a premier destination.

The FTAA will replace the existing Fujairah tourism office and archaeology and heritage department.