AC Hotel by Marriott Cape Town, Waterfront. AC Hotel by Marriott Cape Town, Waterfront.

Hotels in Africa have posted positive growth across key performance metrics in November 2018 compared to the figures reported in November 2017, According to STR.

Occupancy is up by 5.8% to 68%. Average daily rates are also up by 7% to US $119.59. Revenue per available room or RevPAR jumped up an impressive 13.2 % to $81.31.

With Marriott on track to increase its portfoilio by 50% by 2023 and Rotana currently manages nine properties in the continent. Meanwhile, Radisson Hotel Group has revealed the sighing of 110 hotels in Africa accelerating its expansion across the continentHyatt too is expected to open nine hotel in the market by 2022. Other major industry players have expressed plans to expand operations in Africa making which will mean the industry can expect to see a surge in supply.

“Marriott International’s acquisition of Protea Hotels followed by the acquisition of Starwood Hotels & Resorts Worldwide has given an impetus to our organic growth on the continent. Today we are seeing strong owner interest in our brands, backed by our combined loyalty program, the collective strength of our global platform and our highly-experienced, local teams,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International.

“African economies have sustained unprecedented rates of growth, which have mainly been driven by a strong domestic demand, improved macroeconomic management and increased political stability. The continent is still under capacity as far as branded hotel supply is concerned, presenting us with a fantastic opportunity to grow our brands and enhance our footprint,” he added.

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