SIHOT, a customer-centered technology solution, and BizGate Marketing and Consultancies joined forces recently at the Hospitality Industry Technology Exposition and Conference (HITEC).

According to the release, the partnership was forged in order to help meet the challenges that hoteliers face in increasing footfall and in adopting new technologies, especially in light of Dubai’s ambitions to attract 25 million tourists by 2025 and the growing numbers of hotel rooms available (additional 155,000 by 2020).  

David Warren, director of International Sales at SIHOT, said: We understand the challenges Middle East hoteliers are facing. We want to help them to manage everyday operations.”

Developed by GUBSE AG in Germany, SIHOT combines different modules from PMS and CRM, to self-check-in terminal and web app for the guests into one application for hoteliers.

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