AccorHotels tests facial recognition in Brazil. AccorHotels tests facial recognition in Brazil.

AccorHotels has started a facial recognition trial at a Pullman Hotel in Sao Paulo, Brazil in an effort to improve customer service delivery, according to a zdnet report. Selected guests of the hotel's loyalty program will be the first users in the trial phase.

Guests can use their face to check in at the hotel or an information kiosk and then use their faces to unlock rooms instead of using room keycards.

According to Accor's vice-president for information technology for South America Erwan Le Goff, the aim of the project is to offer more personalisation and create a market differentiator for the French hotel brand.

"We realize this technology is a big market differentiator and will be utilised by the sector in the years to come. For that reason we decided to roll it out to improve our guest experience," Le Goff said.

"The purpose of the project is to improve the way we serve. Whether it is by giving more control or speeding up the check-in process at our hotels, we always strive to make everyone feel welcome," Le Goff added.

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