Emaar's leadership team completes Dubai Way training. Emaar's leadership team completes Dubai Way training.

Emaar Hospitality Group has launched 'Dubai Way' training programme, an initiative by Dubai College of Tourism (DCT), for its tourist-facing workforce.

The new initiative is designed to provide knowledge and improve resourcefulness for the hotels' employees who work directly with tourists. The programme is a multi-platform educational training which includes videos, interactive activities and online assessments and is the first of many courses that DCT plans to provide across the tourism, hospitality and retail industry, a statement said.

Currently, the programme includes 30 courses which covers topics such as history, culture, key attractions, safety and security, adventure tourism, transportation, F&B and customer service. The self-paced programme is available online in multiple languages including English, Arabic, Hindi, Urdu, Bengali and Mandarin.

Commenting on the new programme, Emaar Hospitality Group chief operating officer Olivier Harnisch said that he, along with his leadership team, took part in completing the online training. Harnisch also added that all associates at Emaar will also complete the course by the end of June 2018.

The implementation of the training programme is in line with the government’s efforts to draw up to 20 million visitors annually to the emirate by 2020.

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