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McDonald's UAE announces cheerful campaign

Claudia De Brito, January 11th, 2018

McDonald’s UAE has announced a campaign to cheer up the nation where jokes become currency and willing comedians get rewarded with a treat.

To combat the ‘January blues’ and bring a smile to the nation, McDonald’s UAE is encouraging UAE diners to spread laughter with a popular joke: why did the chicken cross the road?

Coinciding with the launch of its new limited-time menu item, The Schnitzel, McDonald’s UAE is inviting Dubai residents to grab a free Schnitzel in return for telling their favourite version of the gag.

The new Schnitzel is a boneless whole piece of halal chicken breast coated with breading that comes in two flavours: salt & pepper and spicy.

On January 16, a free schnitzel can be redeemed in return for a ‘why did the chicken cross the road’ joke by visiting the McDonald’s UAE JBR restaurant from 11am onwards, while stocks last.

McDonald’s UAE general manager Walid Fakih said in a statement: “We are constantly innovating to provide new experiences and products and we take great care to serve quality, great-tasting menu items to our customers each and every time they visit our restaurants. We also wanted to launch the Schnitzel in a fun and irreverent way that serves to cheer people up during the notorious ‘January Blues’ season. A joke in exchange for a free Schnitzel felt like the perfect match – a delicious treat in return for a timeless comedy classic.”