At the launch of Moloko. At the launch of Moloko.

World Deal Beverages Trading (WDBT) has launched Moloko, a vegan fizzy drink made from only natural ingredients, in the UAE.

The soft drink combines the flavours of lemon, elderflower and ginger.

Al Nuaimi Group CEO Dr. Rashed Al Nuaimi, CEO said in a statement: "The legacy and popularity of Moloko will revitalise the soft drink market. The reception Moloko has enjoyed in Europe is a heartening development over the years, and we couldn’t have asked for a better partner than Moloko Beverage GmbH."

WDBT retail sales and marketing manager Shayma Al Nuaimi added: "Moloko is a vegan fizzy drink made from only natural ingredients. Besides, no artificial colours, flavours or phosphoric acid."

The fast-expanding carbonated soft drink segment has been reporting a steady growth in the Middle East. The large proportion of inhabitants under-25 years of age and increasing disposable incomes have been the drivers of this growth. Saudi Arabia, Egypt and the United Arab Emirates are the most significant consumers of carbonated soft drinks and bottled water in the region.

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