Dubai-based travel company Al Rais Travel has signed an agreement with travel operator business solutions specialist company Illusions to provide all of its software solutions and help integrate its online offering.

“Al Rais is becoming more technology and web savvy,” said Illusions CEO Faisal Memon. “We’ve had dialogue for them for some time and it will be a privilege to help take them to the next level.”

Memon admitted that the shift into embracing more advanced online options was “noticeably slower”, in the Middle East compared to other areas but commented that for a niche company like Illusions the situation had its advantages.

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“We have to be very picky about who we align ourselves with,” he said. “Anyone can make a sale what we’re interested in is building partnership where we can genuinely provide a service, for that we need to be able to trust the company we are working with, it’s a very niche area that we work in and the standards that we set for achieving our goals are very high.”

Memon went on to hint that Illusion was in the process of negotiating with other “major” travel companies in the region and to expect further “exciting announcements” in the coming months.