Procal Stone Design (PSD), an international service brand entered into a strategic alliance with Franchise Arabia Group, the MENA’s leader in franchise marketing to develop the US brand in the Middle East North Africa region.

According to the agreement, Franchise Arabia will be executing a marketing programme to commence promoting the PSD brand in MENA to achieve regional growth.

“The MENA region is of key strategic importance for Procal Stone Design growth and we plan to build strongly on the brand leading position we have already established in the US and Europe.

“We very much look forward to building upon our partnership and further developing the business footprint within the Middle East,” said Philippe Mergaux, VP global development of PSD. “Teaming up with an industry leader like Franchise Arabia will greatly expedite our plans for regional growth within the MENA markets.”

Omar Alhaza’a, founder and CEO of Franchise Arabia said: “We’re delighted to have reached an agreement with PSD to market their amazing brand within the MENA markets. We’re very selective when choosing a strategic partner as we are always seeking brands who mirror our commitment to excellence in service and best practices.”

Procal Stone Design is a company specialising in the art of sprayed limestone that can be applied on interiors and exteriors walls to create handcrafted stones.

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