The Hotel Show Dubai has revealed a host of new features for its 18th edition in September 2017. Each year the event offers a comprehensive showcase of everything needed to build, develop, and maintain a hotel or restaurant in the region. Sectors at the show range from décor and finishings to in-room technologies.

For the first time in 2017, the annual exhibition will form a core part of a brand-new industry mega-event ‘Dubai International Hospitality Week’ organised by dmg events and DWTC.

Bringing together dmg’s The Hotel Show with the launch of DWTC’s GulfHost, the Dubai Tourism-endorsed event is anticipated to attract more than 50,000 visitors to the DWTC when it launches in September. The week is also hoping to bring together more than 2,000 top hospitality brands from across the world to the shows. The full spectrum of products and services required to operate hospitality businesses — whether global hotel chains, fine dining restaurants, quick service outlets, or independent coffee shops — will be showcased between the six complementary shows.

Dubai Corporation for Tourism and Commerce Marketing (DCTCM) CEO Issam Kazim said: “The hospitality sector has long been a key pillar of Dubai’s tourism industry and the emirate’s wider economy. The dramatic growth we’ve seen in the sector over the years is testament to the attractiveness of Dubai as an investment prospect and a destination that prides itself in offering an environment that facilitates and supports business success. We are therefore very pleased to launch Dubai International Hospitality Week as a platform enabling the region’s hospitality players to come together, exchange knowledge and learnings, and create valuable opportunities for future growth.”

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The Hotel Show portfolio has also been re-branded this year in consultation with the global hospitality industry at a time of international growth. New editions of the event are launching in hospitality development hotspots Africa (June) and the Philippines (August), while its existing event in Jeddah, Saudi Arabia turned five in May. Each event is taking the format of the successful Dubai show, adding elements of local flavour.

Also expanding in 2017 is the feature line-up of the flagship Dubai edition. With an aim to cater to every element of the guest experience, new installations are set to focus on some its most important elements: housekeeping, staff uniforms, F&B, and technology.

Alongside a range of educational seminars and workshops run by leading industry experts, new features have been announced: ‘The Middle East Housekeepers League of Champions’, ‘The Runway’, ‘The Great Taste Theatre’ (for Middle East Hospitality Awards 2017 sponsors), alongside the second edition of the ‘Tec-Innovation Zone’.

In consultation with the UAE Professional Housekeepers Group, The Middle East Housekeepers League of Champions is a live competition where two typical hotel rooms will be set-up back to back and turned upside down. Two teams of housekeepers (part of a wider league) will compete head-to-head to put the room back to its original state in the fastest time.

Meanwhile The Runway, in association with bespoke uniform designers A. Ronai LLC, will showcase trends in the latest uniform ranges for the likes of security, front-of-house, spa, and pool personnel.

Furthermore, exciting details of the new seminars and features will be announced by The Hotel Show organisers in the lead-up to the event.

Ray Tinston, portfolio director of the dmg events hospitality portfolio, commented in a statement: “As the industry changes and grows, so must we, and we have. The Hotel Show has been rebranded, creating a sleek platform on which to network in the most efficient way possible.”

“Through our new features that directly reflect the industry, the hoteliers and all departments within a hotel, we are confident that our rebrand allows us to reposition our place within the region’s outstanding hospitality industry, and provides a stage that its people deserve and are proud to do business on. We are a community, and The Hotel Show is our annual get-together.”

More than 600 exhibitors, seven show sectors and multiple installations placed throughout eight exhibition halls, will welcome thousands of hospitality industry professionals across three days — and next month we will share an in-depth preview!