Eric de Neef. Eric de Neef.

Carlson Rezidor Hotel Group has promoted Eric de Neef to the executive vice president, global chief branding & commercial officer effective immediately. 

De Neef, currently the executive vice president & chief commercial officer of Rezidor Hotel Group (EMEA), will assume additional responsibilities and lead the branding and commercial organisation for the Carlson Rezidor Hotel Group globally.

In addition to his team in Brussels, the global branding and commercial teams based in Minneapolis (Americas) and Singapore (Asia Pacific) will report to De Neef.

The Rezidor Hotel Group president & CEO Federico González-Tejera said in a statement: "I am proud to welcome a seasoned hotelier and an experienced commercial strategy leader, like Eric, to the global team. In his new role, Eric will help drive our international ambition and vision, as the hotel group of choice, for guests, investors, partners and employees, worldwide.

"Adding Americas and Asia Pacific to his scope, in addition to EMEA, Eric is charged with developing the global branding, marketing & revgen strategy focused on driving guest engagement and loyalty. His role will also include sales, distribution and revenue optimisation, to cover the full commercial scope of our business."

Additionally, he will continue to drive the corporate communications, PR & reputation management strategy for The Rezidor Hotel Group. 

He will continue to be based in Brussels. 

"I feel honoured to receive the opportunity to contribute to the new global ambition of Carlson Rezidor Hotel Group," said de Neef.

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