Joanne Cook
Managing Director, SIAL Middle East

Why is it important for you to support the Caterer Middle East Awards?

SIAL Middle East is the region’s fastest growing event for the food, beverage and hospitality industry, recognising the value in its magazine titles and events. As an event at the forefront of innovation in the F&B industry, We believe that the Caterer Middle East Awards will further the reach of SIAL Middle East to the who’s who in the sector.

What are you most looking forward to at the event?

Besides discovering leaders in the F&B industry this year, absolute networking is what we are looking forward to. As an event, SIAL Middle East is focused on networking for the food, beverage and hospitality industry.

We are hoping to have an opportunity to meet leaders from the sector and discuss the benefits of being part of SIAL Middle East and experience innovation not seen before in the region. We have found that 65% of the exhibitors coming to SIAL Middle East are new to the region and it is an excellent opportunity to be an early adopter of innovation in the sector.

Why is it important for you to support the Caterer Middle East Awards this year?

We certainly hope that as part of this association, attendees to the the awards recognise the importance of business-friendly exhibition like SIAL Middle East and make it a point to attend it in 2017.

What is the one F&B trend you think will be popular this year?

Although already trending in the F&B industry at the moment, digital technology like apps based ordering/payments is going to further solidify in this market. An increasingly tech-savvy young audience means that this trend is only set to become increasinglypopular.

Is there any news we can expect from your company in the next 12 months?

SIAL Middle East is an annual event with something new to look forward to each year. From exhibitors to innovative products and new features, SIAL Middle East refreshes its offering each year. Stay tuned for all the new and exciting events.

Story continues below