The first Reem Al Bawadi outlet in Abu Dhabi will open soon at a strategic location that has been selected to meet consumer demand and further Marka’s ongoing expansion plans for its flagship brand.
Marka vice chairman and CEO Khaled Al Mheiri commented: “We are delighted to be introducing Reem Al Bawadi’s authentic Middle Eastern cuisine and famed hospitality to the UAE capital. It is a milestone in our focused expansion efforts and represents the first in a number of exciting new openings that will follow within the year. We have undertaken four Reem Al Bawadi expansions over the past 18 months, which has grown the franchise to a total of twelve outlets across the GCC – an ambitious expansion strategy that reflects the strong consumer demand for this award-winning brand.”
The new restaurant brings Reem Al Bawadi’s family friendly dining experience to Dalma Mall. Covering 4,920 square feet, the restaurant offers a total capacity of 243 covers, with 111 seats inside and 132 seats located across two welcoming outdoor spaces. The large terrace offers customers a space to dine and smoke shisha. The venue also features a multitude of TV screens and large screen projectors, allowing guests to catch-up over sporting events.
The 12 existing Reem Al Bawadi restaurants are to be joined by two additional Dubai locations within the year — Jumeirah Creekside Hotel and Avenues Mall in Motor City, while Marka’s long-term strategy for the brand will see new franchises expanding further into Bahrain and Saudi Arabia, among other deals that are in the pipeline.