Bull & Roo has launched its own coffee brand. Bull & Roo has launched its own coffee brand.

Bull & Roo, the Dubai-based hospitality company behind The Sum Of Us,Tom & Serg, Common Grounds, Brunswick Sports Club and Muchachas has launched its own coffee brand called Encounter.

Roasted in-house at The Sum of Us, the home-grown coffee brand is made from Arabica beans sourced across South America and Africa amongst other places. In addition to coffee beans, the brand will also feature a series of merchandise products including keep cups, brewing gadgets and locally-made bags in partnership with The Green Ecostore.

Bull&Roo co-founder Tom Arnel commented: “Many people visit our cafes just for the coffee and I want them to be enjoy it from the comfort of their own home. Furthermore, seeing a gap in the market for high-quality, locally-roasted and economical coffee beans, it was a very natural step to launch Encounter Coffee”.

Encounter can be purchased in Bull & Roo venues, Tom & Serg, The Sum Of Us, Common Grounds MOE and Common Grounds at The Warehouse JBR.

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