Sherif Malak. Sherif Malak.

The five-star Khalidiya Palace Rayhaan by Rotana has appointed Sherif Malak as director of sales.

Malak is a hotel sales veteran having dedicated the past decade in the job, in the UAE.

In his new position, Malak will be responsible for leading and directing the development and implementation of strategic sales plans for the 443-room Abu Dhabi resort.

Malak completed his bachelor’s degree in 2003 and began his journey with Rotana Management Hotel Corporation.

Within a short span of time, Malak progressed to assistant director of sales at the Abu Dhabi area sales office which led to his current appointment.

“Sherif’s vast knowledge of Abu Dhabi and years of applicable experience with Rotana hotels will bring new energy and ideas for growing our hotel. We look forward to working with him and seeing what he can accomplish in his new role to distinguish our property in this very competitive marketplace.” Said Eleni Tsolakou, General Manager from Khalidiya Palace Rayhaan by Rotana.

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