Dubai Chamber of Commerce and Industry has launched a new board game as part of its efforts to promote Dubai as a global hub for business and trade, reports Arabian Business.
‘Dubai-Opoly, a new recreational game based on the famous Monopoly game, features some of the emirate’s famous landmarks and attractions.
Dubai Chamber said the new game, which will soon hit store shelves in the UAE and GCC region, complements the business authority’s efforts to strengthen the emirate’s reputation as a thriving centre of commerce and a leading tourist destination.
“By launching this unique initiative, we will promote Dubai’s brand and boost its international profile,” Hamad Buamim, president and CEO, Dubai Chamber, said.
“Last year, the Chamber received over 600 international delegations and participated in more than 70 events abroad. Dubai-Opoly offers an ideal platform to showcase what Dubai has to offer businesses and tourists, while it also merges these two concepts together in a fun and interactive way.”
Buamim said ‘Dubai-Opoly’ is expected to have a strong appeal among all segments of the Dubai’s society as it celebrates some of the most popular aspects of living and doing business in the emirate.