Founders Alan and Gary Keely at the Brick Lane branch. Photo credit Lucas Ottone. Founders Alan and Gary Keely at the Brick Lane branch. Photo credit Lucas Ottone.

Founded in London three years ago by Belfast-born identical twins Alan and Gary Keery, Cereal Killer Café pioneered the speciality cereal café concept in the UK, offering more than 100 types of the boxed breakfast food, including hard to find brands from around the world with as many as 30 varieties of milk and 20 toppings.

A representative from Cereal Killer Café said in a statement: "We are obsessed with everything cereal. We sell over 100 different types of cereal from around the world, if we can source it, we will sell it. To create the perfect bowl of cereal you can choose from 30 different varieties of milk and 20 different toppings. To give you the real sugar rush feeling you had when you were a kid come and visit us for breakfast, lunch or dinner in our cafe displaying hundreds of pieces of memorabilia from the 80s and 90s for you to feast your eyes on."

Having opened last month in Kuwait, The Dubai branch is the second outpost in the GCC and the brand has plans to continue expanding in the Middle East with new outlets expected to open shortly in Jordan and Lebanon.

However, the concept has also courted controversy. When it was announced that the concept was coming to Dubai, certain local entrepreneurs expressed their reservations.

Fraiche Cafe and Bistro founder Yousef Barqawi said in a statement: “I’m just left fully flabbergasted and bewildered as to why anyone thought this was an idea that deserved a place in our culinary scene. Have we run out of ideas, already? Have we completely given in to the idea that anything coming from abroad is better? I wonder…”

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