Arshad Sayed. Arshad Sayed.

Qatar’s Aiana Hotels and Resorts has appointed Arshad Sayed as the regional director of sales for the GCC.

He will operate Aiana Hotels & Resorts regional sales office based in the Jumeirah Lake Towers community.

Sayed is a seasoned hospitality professional with industry knowledge and skill in the Middle Eastern hospitality market of over 25 years. Specialising in sales, marketing and business development, he will be heading the sales office overseeing and leading the GCC sales.

Sayed will be involved with Aiana’s first property in Saudi Arabia - Aiana Makkah. He will utilise his extensive global expertise to bring to life the first Aiana Makkah property, channelling his focus on sales and positioning of the property as a forerunner in the four-star category hotels.

Aiana Hotels & Resorts joint managing director and chief executive officer Amruda Nair said: “Driven by experience and passion, Arshad brings a terrific blend of business and analytical skills that will ensure the growth of the Aiana brand across the GCC.

“With three properties opening in the next year in the GCC there is no doubt that he will work closely with our strategic leadership team and be a key player in establishing Aiana Hotels & Resorts as a leading hotel brand in the region fulfilling a gap in the market for experience-driven, lifestyle oriented accommodation lead by a strong Indian service ethos.”

Sayed said: “It is an honour to be a part of a brand that is expanding and extending its presence in the GCC. I look forward to the challenge ahead and to position the brand amongst destination management companies and visitors alike, as the preferred choice, to experience the product and the ethos.”

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