Musafir to boost regional activity in 2017. Musafir to boost regional activity in 2017.

Musafir is reportedly preparing to launch its business model in the Arabian Gulf markets outside the UAE, according to local media.

Musafir has 14 stores in the UAE, and is expected to add both online as well as traditional stores in its new expansion.

Expansion plans are to impact retail footprint in the UAE, Qatar and India.

The first retail store is expected to open in Qatar with three more coming in the UAE.

"Each of these markets will feature our country-specific mobile apps with localised content and local payment options," said group chief executive Rajesh Pareek speaking to The National.

"We’re speaking to strategic investors to come alongside our founding shareholders in supporting Musafir.com’s growth plans."

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Online travel bookings are expected to generate US$12 billion in sales in 2017, up from $7bn in 2014, according to a report by Amadeus and the Phocuswright.

Musafir was founded in 2007 and now employs 400 people, operating in the UAE, India, Saudi Arabia and Qatar.