Citymax Bur Dubai. Citymax Bur Dubai.

Landmark Group has extended its popular Shukran Loyalty Program to its hospitality arm of the business.

Citymax Hotels, Landmark Group’s mid-market hotel brand, will implement an ‘Earn and Spend’ programme across all its properties.

As part of this initiative, Shukran members from KSA, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Lebanon and UAE will now be able to earn Shukran reward points when they book their stay at any one of the Citymax Hotels in the UAE.

The group is also offering five times the Shukran points for booking made up until April 30th, 2017 on its website. Guests will also be able to redeem points from their room and F&B purchases.

Other benefits include 10% off on the best available room rate, a free breakfast, early check-in by 11am and late check-out by 4pm, a 30% discount on F&B outlets and 20% discount on laundry services.

Citymax Hotels COO Russel Sharpe said: “We are incredibly excited to unveil this new programme at Citymax Hotels, an offer that residents of GCC can truly benefit from. Making it available at Citymax Hotels for our loyal customers to enjoy is our way of saying ‘thank you’. We hope that integrating this programme can delight our guests on a greater level and underlines our commitment to offering award winning hospitality at an affordable price.”

Citymax Hotels is located in the UAE in Sharjah, Al Barsha, and Bur Dubai.

Landmark Group is one of the largest retail conglomerates across the Middle East, Africa and the Indian Subcontinent.

The group has more than 20 induvial brands under its umbrella, most of which have been integrated with the Shukran loyalty programme.

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