The 151-bedroom Mercure-branded hotel. The 151-bedroom Mercure-branded hotel.

Action Hotels, the owner, developer and asset manager of branded three and four-star hotels in the Middle East and Australia, has formally opened its third hotel in Oman, Mercure Sohar.

The 151-bedroom hotel, located in the centre of Sohar, welcomed its first guests on December 1, 2016 and is Action's ninth collaboration with AccorHotels and the first Mercure-branded property in the portfolio, a press statement has said.

Mercure Sohar brings Action Hotels' portfolio to 12 operational hotels and 2,181 rooms in six countries with the total pipeline set to take Action to 3,000 rooms by 2017.

Action Hotels chief executive officer Alain Debare commented: “I am delighted to announce the opening of Mercure Sohar. Sohar port and free zone is an important link in Oman's commercial industry and this ideal location means we are confident the hotel will be a successful addition to our portfolio as we continue to work towards our goal of 5,000 rooms by 2020.”

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AccorHotels Middle East managing director and chief operating officer Olivier Granet commented: “As a leading global hospitality company within the region, we are delighted to debut the Mercure brand in Oman, a brand with a robust international network and commitment to quality. With six hotels in operation and three in the pipeline with our partner Action Hotels PLC within the region, we value this relationship and look forward to widening our footprint as well as building brand equity in Oman.”