Jordan Projects for Tourism Development (JPTD), through its Swiss holding company Jordan Hotels Holding (JHH), has signed an agreement with Swiss-Belhotel International as its sole partner to co-manage JHH’s existing hotel portfolio and the upcoming new expansions in the group’s hospitality division.
The deal will begin with a take-over of multiple operating properties in Aqaba - comprising five-star hotels, four-star hotels, a collection of hotel apartments and boutique residential accommodation within the Royal Diving Centre.
JPTD CEO Mahmoud Zuaiter said in a statement: "An association with Swiss-Belhotel International is a strategic move because of its excellence in managing hotels and resorts.
"Swiss-Belhotel International will play a crucial role in elevating tourism in Jordan to new heights and to overcome the difficulties that exist in the current scenario. The company plans to launch a range of activities to enhance the guest experience, for both, domestic and international visitors.”
Zuaiter said the group has developed long-term plans for the country, along with plans for future expansion beyond Jordan.
Swiss-Belhotel International chairman and president Gavin M. Faull said, “I am proud to enter The Hashemite Kingdom of Jordan, which is one of the most ancient and culturally rich Arab nations. It is an opportunity for us to contribute to the country’s growing international reputation and to infuse our passion and professionalism in its hospitality sector."