Elisabeth Hintermann. Elisabeth Hintermann.

Family-owned company Mühldorfer's Elisabeth Hintermann said that 72% of hotel guests pick a hotel based on its beds, on the eve of the Executive Housekeeper Forum.

Hintermann revealed that due to increased hotel competition, all properties are dedicating themselves to develop its own style to attract guests.

She added: "However good sleep is generally always in demand; guests just want to have a good night’s rest during their hotel stay. 72% of all hotel guests say [that] a comfortable bed is the most decisive factor when selecting a hotel.

"The bed is an essential part, no matter which segment and category of the hotel. Every visitor needs a bed to sleep, and only with good sleep are hotels able to achieve best performance."

Speaking about the latest product launches from the company, Hintermann talked about "Bio-Nature by Mühldorfer", which is a range of selected downs covered in the finest untreated cotton.

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"This new product line is produced on the basis of carefully chosen 100% cotton qualities from pesticide-free farming, which are subject to a particularly gentle process – unbleached and undyed, no chemicals are used for yarning," she revealed.

Where: Grosvenor House Dubai
When: May 3, 2016
Website: http://www.hoteliermiddleeast.com/conferences/housekeepers/