A rendering of the Premiere Classe room. A rendering of the Premiere Classe room.

Louvre Hotels Group is looking to expand its presence in the Middle East and North Africa (MENA) by opening 40 budget and economy hotels over the next five years.

Driving the group’s expansion in the region will be two of its brands – Première Classe, a limited-service budget hotel that focuses on comfort, connectivity and convenience. Campanile is the other mid-market brand that Louvre Hotels Group will bring to the region.

“The new hotels aim to fill the existing gap in the budget and economy segment,” said Rami Moukarzel, vice president - development and acquisitions, MENA, Louvre Hotels Group.

“Louvre Hotels already has a formidable footprint in MENA, managing 60 hotels and more than 8,000 guest rooms, and our experience and presence in the region has ensured we understand better the needs and dynamics of diverse regional markets.

He said: “Expansion opportunities have been identified across the GCC, commencing with Saudi Arabia, the UAE and Oman, and we are also exploring opportunities in emerging markets in North Africa and the Levant.”

Première Classe will open its first hotel in Jeddah, Saudi Arabia, in 2018, whilst the first of many Campanile hotels in the region will be announced in the coming months and is also slated for a 2018 opening.

Moukarzel said: “The potential to develop a footprint of our Première Classe and Campanile brands spreads across primary, secondary and even tertiary cities in markets such as Saudi Arabia, UAE and Qatar.

“Première Classe and Campanile are both globally established names, and in bringing these brands to the region, we aim to redefine conventional notions of what a budget or economy hotel should be, by offering guests quality-focused serviced hotels that combine comfort, convenience and technology amenities in an affordable package.” 

Première Classe and Campanile are well-known names in the mid-market hospitality scene; between them, the two brands operate more than 650 properties worldwide.

The facilities and amenities associated with the Première Classe brand are designed to target corporate and leisure guests alike.

The Campanile hotel concept, targeted more towards the younger audience, was designed by French interior designer Patrick Jouin, while the menu offerings have been curated by Michelin starred Chef Pierre Gagnaire.

Louvre Hotels is gearing up for a strong presence at ATM 2016, where it will showcase its hotel brands including Première Classe and Campanile at its stand HC0565 located in Sheikh Saeed Hall, Dubai World Trade Centre.

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