Joe Sita, CEO of IFA Hotel Investments with Bespoke Hotels International's Nick Turner. Joe Sita, CEO of IFA Hotel Investments with Bespoke Hotels International's Nick Turner.

IFA Hotel Investments is partnering with Bespoke Hotels International in the MEA to launch a new hotel management & holiday homes venture.

The new business will roll out Bespoke Hotels' brands within the GCC, including its lifestyle brand Hotel Gotham, with further plans for the wider region.

Bespoke Hotels’ MEA operation will provide independent hotel owners, developers and guests in the Middle East and Africa with a choice of hotel and residential brands.

With its Bespoke Residences brand, Bespoke Hotels MEA will become the first internationally backed brand to enter into Dubai’s newly formed holiday homes sector.

Partnering with IFA’s presence within the facilities management market, which focuses on servicing mixed use developments, hotels and over 3,000 residential units, the new venture is set to make a difference to the residential short term letting market.

The venture will also include a 103-key, deluxe serviced apartment structure within one of IFA Hotels & Resorts’ projects on Palm Jumeirah.

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The new Bespoke Hotels MEA region will also see the further expansion of the serviced apartment model, which has proven to be of increasing popularity across the region in recent years.

Joe Sita, CEO of IFA Hotel Investments, commented: "We are delighted to be teaming up with Bespoke Hotels International to create the new Bespoke MEA region as we continue to expand and diversify our hotel and residential international portfolio.

"We have long admired their existing operations, and were eager to join forces upon learning of their intention to enter the market not only in Dubai but in the wider Middle East and African region."

Nick Turner, MD of Bespoke Hotels International, added: “IFA HR has been one of the foremost hospitality investment groups in the MEA region for some time, so entering into such an alliance is immensely beneficial for Bespoke.

"We are delighted to have reached an agreement in order to create a new MEA region for Bespoke Hotels and a robust management platform to offer real choice to a growing number of hotel and residential owners. In turn, we also hope to bring a dash of British charm to proceedings.”