Etihad Holidays has launched a campaign promising 'guaranteed sunshine or your next holiday for free' to attract more UK visitors to Abu Dhabi over the summer months.
The initiative, from the subsidiary of Abu Dhabi airline Etihad, will apply to every booking that consists of a flight and hotel-inclusive package between May and September.
Visitors who experience more than 5mm of rainfall during their stay in Abu Dhabi will receive another holiday free of charge.
Etihad Airway UAE commercial vice president Mohammed Al Bulooki said: “We are confident that this amazing destination, which we are proud to call home, will enthral and captivate all those who visit us via our three gateways in the UK."
In 2015, more than 230,000 passengers travelled from the UK to Abu Dhabi, a 14% rise on figures for 2014, according to recent statistics released by the Abu Dhabi Tourism and Culture Authority.
Etihad Holidays is launching the campaign alongside the opening of its new UK office where it will operate under its own Air Travel Organiser's Licence (ATOL) and as a member of ABTA, the UK’s main travel association.
Etihad Airways currently serves three UK airports, with three flights per day from London Heathrow, two flights per day from Manchester Airport and five flights per week from the Scottish capital, Edinburgh.