St Regis Abu Dhabi GM Moustafa Sakr St Regis Abu Dhabi GM Moustafa Sakr

The St Regis Abu Dhabi has appointed a new general manager.

The hotel has promoted internally, giving the role to its deputy general manager, Moustafa Sakr. Sakr joined the property in 2011 as part of its pre-opening team.

Sakr has worked previously with hospitality groups including Fairmont, Shangri-La, The Westin and Accor, with experience of working in Australia, Egypt and the United Arab Emirates.

The new general manager has 17 years of experience in the hospitality industry, of which 15 year have been within the Middle East.

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“My approach as general manager has three key focus areas: guests, staff and product,” said Sakr.

“I like to meet as many guests as I can, to be visible to them and to understand how they experience the hotel. For staff, I’m a huge believer in development; when I see talent, it’s vital I provide an environment that grows that talent and gives the staff a reason to stay and a reason to love what they do. My third focus is the product, my role is not just about running a luxury hotel, it’s so much about the attention to detail and understanding how the detail makes or breaks the experience.”

Commenting on the new appointment, Starwood Hotels area manager for Abu Dhabi Stewart Selbie stated: “We are confident that under Moustafa’s leadership the hotel will continue to grow both in terms of business and reputation. He has been responsible for many of the initiatives in the hotel and has forged many strong relationships that have resulted in significant business for the property.”