Duncan Fraser-Smith Duncan Fraser-Smith

Duncan Fraser-Smith is managing director of The Cutting Edge Agency, which he launched in 2013. The company specialises in developing and creation of benchmark F&B concepts through conceptualisation and training, as well as sourcing and partnering with international brands and high profile chefs to successfully establish their presence in the Middle East. Prior to his current role, he was group director of design, food and beverage for Middle East, Africa and Asia at IHG.

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