Jumeirah Group?s YouTube advert, featuring the iconic Burj Al Arab hotel, recently passed the 1 million views mark. Jumeirah Group?s YouTube advert, featuring the iconic Burj Al Arab hotel, recently passed the 1 million views mark.

The Jumeirah Group is set to launch an Arabic version of its mobile booking site before the end of the year, allowing guests in the Middle East to book or check the availability of hotel rooms directly from their smart phones.

Currently the group’s mobile site (m.jumeirah.com) is only in English, however by the end of the year there are plans for it to also be translated into Mandarin, Russian and German along with increased mobile web-specific functionality.

Jumeirah Group’s head of digital marketing Terry Kane said: “Without a doubt there has been a significant increase in mobile traffic to both our main site and our mobile specific website. Jumeirah has developed a site targeting desktop and tablet browsers, which is designed as an in-depth, image rich and dynamic experience.”

“For certain mobile phone users we identify the device in advance of them getting to the website and present them with an “app-like” user experience designed to meet a different requirement but with functionality that enables them to book the same hotels and restaurants. Our mobile site (m.jumeirah.com) is currently only in English, however by the end of the year we will be in Arabic, Mandarin, Russian and German along with significantly increased mobile web-specific functionality,” added Kane.

As well as the development of its mobile booking site, Jumeirah has also been able to celebrate another milestone in its digital marketing strategy, as Google recently announced that the group’s YouTube advert has passed the one million views mark.

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Speaking in an interview with Arabian Travel News, Google industry head for travel Nigel Huddleston said: “Travel is a very interactive and social experience. People spend a lot of time searching for information on travel and can look at the same sites a dozen times and keep going back to look at maps, reviews, photos and now videos. So they are gathering all these data points from lots of different sources, and in this region we have seen companies begin to be quite clever and innovative in social media and YouTube as well.”

“Well for example, Jumeirah Group’s YouTube advert is a good case in point as I believe that they’ve just hit that magic 1mn views mark recently. This also goes back to brand building, as videos are great for conveying a brand and an experience,” added Huddleston.