Luxury and upscale hotels in France have reported a negative impact on rate and revenue for July to date, attributed to the fact the holy month of Ramadan, indicated by the Islamic lunar calendar, began earlier this year.
According to French firm MKG Hopsitality, the desire of Muslim clients to remain at home during the holy month has made a marked impact on hotel performance in the traditionally popular destinations of Paris and the French Riviera.
On July 7, three days ahead of Ramadan, occupancy rates dropped by 14 points compared to the same date last year.
Average daily prices posted a drop of about 9% during the week preceding Ramadan 2013.
This trend, which began emerging over the past three years as Ramadan approached the mid-summer, shows that Middle Eastern tourists adapt vacations in France to the Muslim calendar, asserted MKG.
Back in 2010, when Ramadan lasted over August, Middle Eastern travelers made their journeys to France in July.
MKG thus forecasts the inverse phenomenon this year, with the return of Muslim guests expected in August, after the end of Ramadan.