Golden Tulip Muscat (for illustrative purposes) Golden Tulip Muscat (for illustrative purposes)

Louvre Hotels Group has signed a partnership agreement with Ynna Holding to rebrand 12 Ryad Mogador hotels, totalling 3000 rooms, as "Mogador Hotels by" Tulip Inn, Golden Tulip or Royal Tulip depending on the type of property.

The agreement, running for a renewable eight-year period, covers the management, operation and marketing of the Ryad Mogador Hotels chain and will reportedly make Louvre Hotels Group one of the largest hotel groups in Morocco with nearly 4600 rooms open and 1600 rooms under construction.

“Our partnership with Ynna Holding is an unparalleled opportunity for the development of Golden Tulip hotels in Morocco. Following the opening up of the Algerian market in 2012, this new partnership reflects the growing importance of North Africa in Louvre Hotels Group’s international development strategy. It forms part of the more general approach of strengthening the Group’s position in this region,” said Louvre Hotels Group Chairman and CEO Pierre-Frédéric Roulot.

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Ryad Mogador Hotels currently has 10 hotels in operation, including a mixture of three-, four- and five-star hotels in Marrakech, Essaouira, Agadir and Tangiers, with a further two hotels due to open in Casablanca.