Follow these steps to stay on top of guests reviews on the internet says social media expert Martin Kubler.
1 Freshen up your TripAdvisor profile and make sure you have up-to-date information and photos on display. You should rotate your listing photos on TripAdvisor every month, just to keep things looking fresh.
If you have a business listing, check that you are using the “special offer” and “announcement” functions. Don’t forget: TripAdvisor now publishes your management replies almost immediately (as long as they’re in English; foreign replies still take a little longer), so reply daily.
2 Claim your listings on local review sites like YaDig and display your property and outlets in their full glory. Also consider offering deals and advertising your events via your listings – it’s free and can be set up in a matter of minutes. Don’t forget about your F&B outlets and check sites like RoundMenu and Zomato, too!
3 Check smaller review sites like Trivago (www.trivago.co.uk), TripTake (www.triptake.com), or HolidayCheck (www.holidaycheck.com) and make sure your property’s content is up-to-date. Also keep an eye on Oyster (www.oyster.com), a promising newcomer to the scene.
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