3: DEMO-LUXURY: Airport indulgences are at an all-time high
This trends looks at a new type of luxury – it no longer means high-cost but more ‘everyday indulgence’. It looks at how brands are co-creating with customers to offer these indulgences and how we are much more prone to ‘borrowing’ and not ‘buying’ one-off luxury items. As airport turnover goes through the roof – one of these ‘indulgences’ has been identified as the increase in shopping at airports
• Global airport retailing is now worth 27.1 billion and is the second fastest growing channel of retail after e-tailing as many women prefer to travel light and shop at the airport.
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