IHG (InterContinental Hotels Group) has revealed five “macro-trend areas” it believes will impact on the hospitality and travel industry in 2012 and beyond.
The company worked with hospitality experts and travel commentators to identify what they thought were the main drivers of change that would influence 2012 in terms of travel and these insights.
IHG senior vice president, global innovation and design, Joe Ferry said the company was an “insight led business” and understanding the requirements of its guests both today and pre-empting what they may look like in the future” is key to building our brands and nurturing loyalty”.
“The Remapping trend, for example, is evidence of this,” he continued.
“As we see the rise in populated areas outside of main city centres, our recently launched HUALUXE™ Hotels and Resorts brand will aim to cater for the specific needs of the Chinese traveller and also support the rapid growth of some of these Tier 2 and 3 cities in China.”
The five key trends identified were as follows:
1: REMAPPING: New global travel patterns are impacting local geographies
The remapping trend looks at how our travel and lifestyle patterns are changing and the impact this is having upon urban areas. For example, as we see the rise in populated areas outside of main city centres, smaller cities are being developed. Spas are more likely to be seen in an urban area now over a country retreat and we will see an increase in small communities around airports.
• 100 new airports will emerge by 2020 in China, while Dubai’s World Central airport will house a golf course and the world’s largest mall.
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