The Jordan Tourism Board has announced it is to launch large media campaigns to get visitors back to the country, including holding a ‘conference of the bloggers’.
Speaking at Arabian Hotel Investment Conference, general manager Abed Al Razzaq Arabiyat, said that it will hold a conference for bloggers in September in an effort to portray a positive message for the country.
Arabiyat said: “We strongly believe we have to understand social media and websites because these tools are effective and can send the right message of the country.”
“Especially the bloggers – we will host a lot of them at a big conference in September this year - the first conference of the bloggers in Jordan, because we believe they are important in sending the right message.,” he added. “They can see for themselves the safety and security of Jordan.”
He said it is already running large media campaigns in the UK, Germany and France, and the increase in March and April from these markets has been “fantastic”.