The International Franchise Forum, which aims to put Middle East investors in touch with high-performing F&B brands from Europe and North America, will take place from April 24-25 at JW Marriott, Dubai.
The forum is organised by the World Franchise Associates and Midamar Corporation and will host more than 40 food and service brands including McAlister’s Deli, Menchie’s, Saladworks, Which Wich, Cheesecake Café, Burger Ranch, ManchuWOK, UFood Grill and Condé Nast Restaurants. The brands will offer multi-unit, country and regional master franchise opportunities for the UAE, the GCC region and internationally.
The forum will also give investors the opportunity to learn about successful international franchising and the latest food and retail service trends. Industry experts will cover essential topics such as: legal issues of franchising; choosing the best franchise; the Middle East franchise market; supply chain & distribution essentials.”
Mr. Hani Kafafi, CEO, Al Houda Hotels & Tourism Company, Kuwait will make the opening address. Kafafi will share his insights and lessons learned over years of successful restaurant franchising in the region.
“Delegates are attending from the UAE, Bahrain, Oman, Qatar, Saudi Arabia, Lebanon, Pakistan, the USA and Europe," said Kit Brinkley, COO of World Franchise Associates and forum organiser.
"This forum provides a unique networking opportunity as well as an opportunity to learn from regional franchising masters like Mr. Kafafi."
Von Kennedy, Midamar business development director said: “We know that investors in the Middle East are continually on the lookout to bring successful food and service brands to the region. Likewise, there is huge interest from American companies to expand in overseas markets.
"Bringing Middle East investors and franchise companies together in a forum environment is a good idea, saving both the time and expense of researching and travelling abroad.
“Midamar partners with Middle East franchisees providing high quality Halal foods compliant with the host country’s requirements," Kennedy continued. "Additionally, we provide comprehensive support services to ensure that the food supply line is efficient and cost effective.”
For full details and registration for the Dubai IFF, visit www.worldfranchiseassociates.com.
Delegates and Speakers please contact Kit Brinkley, COO, WFA UK
+44 (0) 7947 414 968
Franchisors please contact Paul Cairnie, CEO, WFA UK
+44 (0) 2031 453 650
Von Kennedy, Midamar Corporation USA