A study by L2 and Buddy Media has revealed the top ten hotel brands, according to their usage of digital technologies.
It showed that differentiated content and mobile booking capabilities helps the drive traffic, with sites containing user reviews losing 38% less traffic to online travel agencies.
52 hotel brands were ranked on 350 data points across four categories: website, digital marketing, social media and mobile presence.
The top 10:
1) Four Seasons grabbed the number one spot due to well managed multi-property social media communities, and keeping a cohesive brand experience across all platforms. It also has a new website which features curated itineraries and user reviews, and is optimised for mobile browsing. The brand was also applauded for allowing staff to contribute content. It also uses multiple Instagram accounts for properties globally.
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