Founded in Paris in 1998 by Yasmina Zerroug, Charme d’Orient is a brand of spa products inspired by the customs of oriental women.
Zerroug developed the products based upon the memories of the scents, flavours and beauty rituals of women that filled her childhood and since then, has grown the company to around 150 products advocated by 1500 spa and beauty professionals worldwide.
She exports 20% of the products from France through exclusive distributors in Italy, Russia, Canada, Germany, Japan, Greece, Indian Ocean, the West Indies and the GCC, where Charme d’Orient has been represented by Beauty Leaders LLC for the past nine years.
In the GCC, Charme d’Orient supplies a selection of top spas, including Anantara at Emirates Palace Abu Dhabi, Anantara at Kempinski Hotel Ishtar Dead Sea in Jordan, and Jumeirah at Etihad Towers in Abu Dhabi.
Most recently, Zerroug has teamed up with b/attitude Spa at Grosvenor House Dubai, where one of the signature treatments is the 75-minute Honey Paradise Hammam Ritual. Here, Zerroug tells Leisure Manager how she created the treatment and offers top tips to spas looking to incorporate hamman treatments.
How did you come up with the Honey Paradise Hamman Ritual? What does it involve? What are its benefits?
The hammam ritual is the wonderful treatment that eliminates toxins, relieves tension and leaves the skin feeling re-born. The texture of the skin will be visibly improved and a person will feel revitalised.
Some hammams use only black soap and ghassoul for the treatments, which are the basics of it.
We have enhanced our Honey Paradise Hammam Ritual with the application of luxurious and nourishing White Honey Mask which consists of natural honey and royal jelly. The nourishing and anti-ageing benefits of the two products are well known — the skin will be left smooth, nourished and firmer.
Hammam treatments are obviously popular in this region – what are your top tips for offering a quality hammam treatment range?
It is important to propose alternative treatments to clients. For instance, some clients who have very sensitive skin prefer to have the Berber Cereal Exfoliating treatment or Alum Stone scrub to the traditional black soap peeling.
Offering a rich array of traditional Arabian beauty treatments to your guests is the secret to a unique and comprehensive hammam experience.
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