Time Hotels Management area vice president Mohamed Awadalla Time Hotels Management area vice president Mohamed Awadalla

The six Layia Hospitality-managed properties operating in Dubai and Sharjah are being reflagged under the new Time Hotels Management brand as of today, February 29, 2012.

Time Hotels Management, which is headed up by area vice president Mohamed Awadalla — who formerly worked with Layia Hospitality — issued a statement to Hotelier in advance of the changeover, revealing the “six contract wins”.

The properties include two hotels: Time Oak Hotel & Suites in Al Barsha, and Time Grand Plaza Hotel in Al Qusais, and four hotel apartments: the Opal, Topaz and Crystal Hotel Apartments in Dubai, and the Ruby Hotel Apartments in Sharjah.

In total, the properties comprise 745 rooms, and employ more than 385 staff.

Awadalla said: “As of 29 February 2012, they will operate under the Time Hotels Management (Time) brand, Time having won the management contracts for these properties. The actual change-over will happen on Wednesday 29 February 2012. The website will therefore change to the Time brand on the same day.”

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“I’m looking forward to the challenge of bringing our services to a new audience and developing stronger relationships with existing ones,” added Awadalla.

The owners of Time are Gulf General Investment Company (GGICO) and Investment Group Private Ltd (IGPL).

They estimate a turnover of approximately $27 million (AED 100 million) during the current financial year.

GGICO assistant managing director Mohamed Al Mazroei said: “This seamless transition in management is an important chapter in our long-term business strategy, and one which means we can now look towards our future with a new impetus.”

GGICO was also one of the founders of Layia Hospitality, launched back on March 16, 2008, in partnership with hotelier Daniel Hajjar.

Awadalla added: “To confirm, Time Hotels Management are not taking over Layia Hotels Management. Layia will continue to operate as an independent hospitality company. Time is a new brand and a new management company”.

A court case is currently underway between GGICO and Hajjar.