The campaign to bring the Olympic Games to Qatar in 2020 has unveiled the branding it hopes will lead it to a successful bid.
The logo has been inspired by the Arabic word for Doha - ‘ad-dawha’ translated as ‘the nurturing tree’.
Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, Doha 2020 vice chairperson, said: “Our logo and slogan reflect the uniqueness of Doha as a city and the legacies that would be achieved if the Games were to come to the Arab world for the first time.”
Doha 2020 has also unveiled its bid slogan - Inspiring Change - which organisers said demonstrates the impact Olympic and Paralympic Games could have in the region.
They added that it "reflects the events of the past year across the Middle East and North Africa; and shows Qatar’s vision and commitment Qatar to sport development".
Sheikha Al Mayassa said in a statement: “Today is an important moment for Doha 2020 as we begin to show the vision of our bid for the 2020 Olympic and Paralympic Games.
“We want to inspire more people across the region to play sport - in particular girls and women – and to embrace the values of Olympism. Doha 2020 is a historic opportunity to grow the Olympic Movement in a new region at a crucial moment in its history.”
Noora Al Mannai, the CEO of Doha 2020, added: “Doha has consistently demonstrated its firm commitment in becoming a global sports hub.
"Doha offers a gateway to a region buzzing with the energy of millions of young aspiring athletes and eager spectators."
Doha is competing against five other cities for the right to host the 2020 Olympic and Paralympic Games alongside Baku, Istanbul, Madrid, Rome and Tokyo.
The IOC will select candidate cities in May and the 2020 host city will be selected in Buenos Aires in September 2013.
With the population of the Middle East expected to reach 700m by the end of the decade, Qatari athletes will accompany Doha 2020 to submit the official applicant file on February 14 in Lausanne Switzerland.