Jumeirah Restaurants LLC, the dedicated branded restaurants division within the Jumeirah Group, has signed a license agreement in Lebanon with Hotels and Restaurants Management Group SAL.
The agreement will see the expansion of the noodle house brand into Lebanon, with the first outlet opening in Beirut in 2012.
Already present in Dubai, Abu Dhabi, Muscat, Riyadh, Kuwait, Limassol, Doha, and Lahore, The Noodle House restaurants are inspired by the food and nightlife of Southeast Asian cities like Hong Kong, Shanghai, Bangkok, and Jakarta, the noodle house offers delicious Asian delicacies in an informal yet stylish setting.
Phil Broad, Managing Director of Jumeirah Restaurants LLC, said: “We are excited to be opening The Noodle House in Lebanon. The noodle house is a homegrown brand that we are really proud of and we are happy to see the interest it is receiving, both in the region and internationally. Mohamed and his team have vast experience in the food and beverage business and we couldn’t have asked for a better partner to work with.”
Mohamed Charafeddine, Managing Director of Hotels and Restaurants Management Group SAL, said: “People are expecting a great experience and of course we will strive to give it to them - that is what sets us apart from all the others.”
The signing follows the recent announcement of the successful opening of the noodle house in Lahore, Pakistan, and the signing of a license agreement to open eight restaurants in Moscow.