The 2007 Rugby World Cup. The 2007 Rugby World Cup.

Dubai-based Emirates Airline and TUI Travel Plc have teamed up to launch Emirates Live, a package of services offering customers easy-to-book access to major international events.

In partnership with TUI Travel’s Sport Division, Emirates Airline now offers packages to tournaments such as the 2011 Rugby World Cup in New Zealand, the F1 British Grand Prix in Silverstone and the England v India npower Test Series in Birmingham.

Via Emirates Live, customers can book event tickets, flights, hotels and transport and tailored individual and group packages can also be arranged.

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Emirates Airline senior vice president network sales and passenger development Russell Sheldon said: “Combining the expertise of TUI Travel PLC, which is a respected global tour operator, with the six-continent-wide Emirates route network is a huge advantage for our customers; giving them access to premier events with the comfort and satisfaction of these two reputable brands".

“Emirates has grown its route network based on the needs of its customers and now, through Emirates Live, we are expanding our customer-focus further by offering events packages to meet their leisure interests. As the programme grows and through customer feedback, we will continue to increase the number and variety of events; offering the world’s hottest events to our valuable customers,” added Sheldon.