Super foods are known for their nutritional properties. Super foods are known for their nutritional properties.

 Brazil-based import-export company BrazArtis Assessoria em Comercio Exterior Ltda, is bringing a range of Brazilian super-foods and juices to the Middle Eastern market this year.

The move comes in response to the growing consumption of nutritious tropical fruits, juices and extract in the region, including acai, guarana, camu-camu, cashew and passion fruit.

Consumption of Brazilian super-foods is currently on the rise worldwide, especially in the Middle East, United States, Canada and Europe. The popularity of acai and other super-foods continues to rise due to their rich nutritional properties including antioxidants, minerals, vitamins, fibers, lipids as well as Omega fatty acids.

Story continues below

In 2000, Brazil exported 380 tonnes of acai whereas in 2009 this figure has increased to 9,400 tonnes.

“Recently there has been a growing demand for rare Brazilian fruits in the Middle East, especially those from the Amazon that cater to health-focused consumers. Reflecting this trend is the demand for juices, pulps and extracts from acai, guarana, camu-camu and passion fruit,” said Lycia Moreira, managing director of BrazArtis.

In 2010, Brazilian agricultural exports surpassed US $76.4 billion worldwide, an 18% increase from 2009, and it is projected that the agricultural exports will reach $85 billion in 2011. The Middle East is a focal market worldwide for Brazilian food products. In 2010 over 30% of Brazilian poultry exports were to the Middle East and in 2009, 12.48% of Gulf food and beverage imports were from Brazil.

“We are pleased to offer various food products to the discerning customers in the Mena region and hope to be the channel which will fuel this growth and provide avenues for companies to source high quality goods at competitive prices. We are currently looking for retailers interested in carrying these promising products as well as distributors who will partner with us to make use of growing opportunities,” Moreira added.

Brazil's agricultural exports include halal beef, chicken, coffee, fruits, vegetables, grains, nuts, sugar, soya along with various natural resources and industrial products.

Brazil’s exports span across the whole GCC region including Saudi Arabia, UAE, Qatar, Jordan, Bahrain, Kuwait, Lebanon, Syria and Oman.

As part of strong tie between Brazil and the Middle East, select exports are certified by the Central Islamic Brazilian Halal Food (Cibal Halal), the Brazilian Islamic Centre for Halal Food Stuff Association.